One good month proves nothing. One bad month proves nothing either.
Six months is the shortest time where you can see a pattern instead of luck. That’s why our monthly plans run for six months.
One month is a coin toss.
A single post can do well for reasons that have nothing to do with the work: the day it went out, what else people were watching, one share from the right account. A quiet month can be just as random.
Each month builds on the last.
Every month starts with a written plan you approve before we film. Then one shoot day, planned shot by shot, and a month of videos, each with one point to make.
Once a month we have one call about the work: what landed, what didn’t, and what next month has to prove. That call is only useful if there is a next month.
We don’t promise numbers.
We won’t promise views, followers or sales, not on paper and not on a call. We promise what each piece of content is for, and that it goes out on the dates we agreed. Six months is how long it takes to see what that adds up to.
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